The Secret and the Standard
Evals you hoard, benchmarks you publish.
There are two ways to own a piece of knowledge. You keep it secret, or you publish it and own the standard.
Coca-Cola never patented its formula. A patent expires; a secret doesn't. So the recipe sits in a vault, and the property is worth exactly what the secrecy holds. Bell Labs did the reverse with the transistor: it patented the invention, licensed it to all comers, and an industry grew on the disclosure. One asset earns from what nobody can see. The other earns from what everybody has to reference.
AI evals are about to split along the same line. An eval is a graded set of tasks that defines what "good" means in your domain. Hoard it and it's one kind of property; publish it and it's the opposite kind. Most companies that own one don't know which game they're playing. Most don't know they own property at all.